Our Work / Albert Heijn To Go


CADA were asked to produce a new concept, as well as a full graphic treatment for this convenience offering for the busy commuter market. The target customer for the store would need to be able to identify and make quick purchasing decisions, which would need to be reflected in the design.


CADA Design produced a visual overhaul as well as a complete review of convenience retail for the commuter market. The redefinition of the concept was a balance between food for immediate and postponed consumption, offering the commuter greater convenience and choice. The resultant marque is both confident and optimistic.

Please click the photos below to enlarge.


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