BRANDED ENVIRONMENTS
Distinct from retail interiors or any other interior for that matter are branded environments. This is a term that we use to describe
non-transactional selling spaces. This is not an oxymoron - a selling space is just that, but without the transactional conclusion.
For example, a centre of technical excellence for a technology brand showcasing new products for a commercial audience or a
public space installation showcasing a brand, perhaps with demonstration and traffic driving objectives.
Branded environments and retail marketing programmes go hand in hand. Our clients have recognised the tangible link
between this form of below the line spend and market share shift, the proof is empirical.