Our Work / Dean & DeLuca


Ultimately the concept that would need to be created would have to reflect the spirit of Soho, and the success of the first New York store.


CADA Design developed a fully original concept that was termed ‘the spirit of Soho’. It comprised a collection of elements that made up the intangible atmospheric success of the first New York Broadway store. The concept was appropriately applied and rolled out across a number of key global territories, including in Manhattan, Los Angeles, Dubai, Doha, Bangkok and most recently in Seoul, South Korea.

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