Our Work / Dean & DeLuca

Challenge

Ultimately the concept that would need to be created would have to reflect the spirit of Soho, and the success of the first New York store.

Solution

CADA Design developed a fully original concept that was termed ‘the spirit of Soho’. It comprised a collection of elements that made up the intangible atmospheric success of the first New York Broadway store. The concept was appropriately applied and rolled out across a number of key global territories, including in Manhattan, Los Angeles, Dubai, Doha, Bangkok and most recently in Seoul, South Korea.

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