Our Work / Peacock Kitchen, Emart

Challenge

The key objective was to house a number of different take-away options where customers could then purchase related products and ingredients. The concept would also need to have a strong enough visual identity to enable it to be rolled out.

Solution

CADA produced a collection of 15 individual food concepts with distinct identities. Peacock Products are then merchandised to guaranteeing an increased ATV. The team then produced a youthful overarching interior that accentuates the individual offers. Peacock Kitchen as a concept will be applied to the new generation of Emart stores with the intention of exploring a stand-alone concept in the near future.

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