Our Work / Potbelly


Bringing Potbelly to Westfield in Stratford, London meant navigating Potbelly’s comprehensive brand guidelines while evolving the design for the UK market.


The manifestation of this new identity has become a striking addition to Westfield, Stratford. The vibrant yellow shop front welcomes you in to the store and its light interior makes it a pleasant space to sit in.  Eclectic iconography was carefully selected and arranged around the store. The chosen antiques, playful photography and info graphics narrate the history of Potbelly and define the brand’s spirit: “Good vibes. Great sandwiches”.

Please click the photos below to enlarge.





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