SIGNAGE AND WAYFINDING
How do people find us? Put a sign up.
How to people get from A to B? Put some signs up.
How do people get in, buy something and get out? Put lots and lots of signs up.
Circulation planning, people management and journey analysis has become far more scientific. There are all manner of
modeling programs available to help predict behaviour however, the principles of predicting how people use space is still
an innate and learned skill.
Our experience of managing people movement through big spaces enables us to plan and create purposeful signing
solutions without the need to put lots and lots of signs up.