Our Work / The American Club

Challenge

Successful completion of the brief would mean producing a design that would attract a younger, more international audience as well as not alienating the club’s existing membership. A secondary, more practical consideration would be how to get large, heavy objects up such a height.

Solution

CADA worked tirelessly to produce a stunning design that combined graphical and physical elements to produce something contemporary, exclusive and premium that meets the expectations of the club’s existing membership as well as drawing in new members. The CADA team did this by working with the different rooms to produce spaces with individual aesthetics. From a practical perspective, CADA was able find innovative solutions to the obstacle of getting objects to a higher floor. This included cutting a 150-sq. ft. bar in half to get it into the service elevator, before reassembling it in the club’s main bar.

Please click the photos below to enlarge.

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