The Lotte department store in Jamsil, Seoul opened in 1988, the year that the city hosted the Olympic Games. Lotte asked our team to transform the 140,000-sq. ft. basement food hall into a modern, dynamic and future-proof retail space. Our work has been so successful that it has generated 40% additional revenue like-for-like.
Alongside the 3D work, we created the new graphic identity and brand for the food hall, which was then applied to all collateral.
We have developed a ‘Lotte Food Avenue’ concept to help Korean food lovers explore different culinary worlds.
Our design showcases three distinct culinary zones, creating clean, contemporary branding and a crisp wayfinding system to enable customers to navigate the new space with ease.
The three zones are: blue: authentic, green: heritage, orange: exotic.
We combined traditional retail with exciting new food concepts and demonstration areas to introduce a dynamic atmosphere and sense of theatre.
“The design is both refreshing and contemporary and is successfully driving sales (40% LFL uplift). A commercially successful rebrand and transformation.”
– The Lotte instore and design teams