When thinking about design in 2017, we believe there will be a desire to counteract uncertainty with authenticity, raw humanity, craftsmanship and simplicity and this will be evident within visual design trends. Society is reimagining and wrestling with identity at a global level – such as the right to privacy, migration and displacement and perception of women in the media. As natural resource dwindles, we look to reusing waste as an increased outcry for sustainability ripples through modern living – dictating what we wear, what we buy to what we eat.


Let the food do the talking

We have noticed that many companies are making an effort to respond to their consumers’ concerns about sustainable practices, and in some cases, health. We believe this will impact branding and packaging, as sourcing information about your product will become easily available. Labels will be simpler, and ingredients will become the star of the show.

Straightforwardness is becoming a differentiator, and that can be incorporated into every aspect of a business, right down to design. It’s gotten to the point where it’s easier to stand out by not having distinctively branded products.


Checkout-free retail

As societies demand convenience and simplicity rise, we think a new breed of retail is coming – checkout-free retail.

Late last year, Amazon revealed their first physical grocery store concept, which was designed to eliminate checkout lines and improve customer experience. The 1,800-square foot Go store offers prepared foods, including fresh breakfast, lunch, dinner, and snacks, and will sell grocery staples like baked goods, bread, cheese, and milk. Amazon said its customers will find items from well-known brands plus items from artisanal merchants.

Amazon Go is currently only available in Seattle, but we’re expecting to see this technology rolled out around the world throughout 2017.



The impact of the environment on our personal wellbeing should be always considered by designers of space, product and materials. With increasing urban and digital lifestyles, it’s important to return to natural habitats for rest bite and healing.

2016 was the year of yoga, meditation and gym sign-ups. 2017 will see a continuation of the Hygge phenomenon. The Danish word is used to describe a mood or feeling that comes from taking pleasure in ordinary, everyday moments.

Although Hygge has been the buzzword used to sell comfort items such as wine and wallpaper, its original appeal was the idea of creating a thankful and warm sense of mind, or another way of trying to help society find simplicity amongst complexity.

More than anything, it’s important to note in a design world that values individual stories and truthfulness, following “trends” as they were once understood may be less important.

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