Our culture is becoming increasingly convenience driven. Convenience means different things to different people but as far as forecourt retail is concerned, it’s an opportunity to look firmly beyond fuel – a needs-based, ‘distress purchase’.
To all manner of non-fuel, from tobacco and meals to go to grocery, dine-in, work from spaces and adjacent services including laundry, pharmacy and car wash and repair. According to the HIM & MCA Insight UK Forecourt Market Report 2020, only 19% of forecourt shoppers cite fuel as their main reason for visiting a forecourt.
Drinks in the forecourt?
What we did…
Examples of investment in forecourt design include BP Australia’s modern concept store, with its yellow and charcoal accents and wooden ceiling panels and in Austria, a new concept for SPAR Express has wood panelling, clear signage and a floor plan that is easy to navigate.
In the UK, Applegreen’s Lisburn store with an accessible mezzanine floor and a lounge won the Forecourt Trader of the Year Award in 2017 while its Spalding site won Best Design & Development in 2019. Gridserve’s recently submitted plans for a 41-bay EV charging site on the A1(M) in Hertfordshire will play host to a high-speed internet lounge alongside coffee and retail offers.