No people, no problem
What’s in the box
This isn’t an event in a box, it’s an experience at home. In July we all enjoyed a ‘from home’ CADA summer party complete with all manner of Prosecco themed treats, from Prosecco popcorn to prosecco-infused salted caramel sauce.
Discount retailer B&M is the very definition of nimble, changing up to 100 lines every week. In recent months the business has pivoted niftily to gardening, DIY, houseware and textiles, attracting a new cohort of middle-income shoppers in the process.
Case by case
Faced with a huge surge in demand in mid-March and disruptions to supply lines, online wine merchant Naked Wines kept its ‘Angels’ in stocks by temporarily switching to easy-to-ship mixed cases. There were even fully vegan options.
Wagamama’s student support society Noodle Union has ‘wok from halls’ cookery classes designed to make the most of store cupboard staples, supplemented by food drops organised by the brand to locked down young people.