With an enviable footfall passing through the store each day, live national broadcasts and cooking demonstrations coming from the in-store TV2 Studio, you are enticed by the theatrical surroundings that welcome you to explore the store.
COOP planned to build a space that provided ‘convenience foods’ for commuters, by offering healthy foods that are easily accessible ‘on the go’. They intend to re-invent the image of ‘convenience food’, removing the option of TV dinners, and replacing it for fresh organic produce. Responding to the brief, CADA designed a ‘grab and go’ recipe stand, free water tap and their very own vegetable butcher.