As a new face to CADA Design, this year’s Retail Design Expo was a fascinating experience, and a great insight into emerging British Design.
The exhibition’s origins emerged when CADA was asked to become part of the Steering Committee to discuss the possibility of creating a Retail Design show in London. Our director, David Calcott was asked to share his opinion on what he thought makes a dynamic Design Exhibition. As way to demonstrate our support, we were asked to take a stand in the Designers Pavilion. We were in good company with design studios such as Dalziel + Pow, FITCH and Studio Tait (to name but a few).
CADA Design has recently been rebranded to highlight our innovative and effective design that spans all disciplines something we wanted to continue communicating through our stands design and layout. An ambiguous array of postcards showcased on shelves and a CADA cart generated a lot of intrigue amongst the exhibitions audience. We wanted the audience to interact with our stand, not only through the visual content but also by entering our prize draw – with the opportunity to win a meal for two! It was these fun, quirky elements that we felt help encapsulate what CADA is all about.
Jason Holloway (Founder of Universal Design Studio) spoke passionately about the design of Ace Hotel, Shoreditch that opened in 2013. He expressed the importance of creating a building that engages with its audience through spatial design and lighting – How intimate cubby holes should coincide with bright open spaces to offer a dynamic that will cater to your every need.
On Wednesday Tim Greenhalgh (Chairman & Chief Creative Officer) from FITCH spoke about culture and the importance of adapting international designs to suit its key audience. This is also something greatly important to CADA and highly relevant to the recent work we have been doing in Asia.
It was a fantastic 2 days and we are looking forward to next year already.