This year’s Retail Design Expo was a fascinating experience. Above all, it was a great insight into emerging British Design.
The origins emerged when CADA was asked to become part of the Steering Committee to discuss the possibility of creating a Retail Design show in London. Our director, David Calcott was asked to share his opinion on what makes a dynamic Design Exhibition.
As way to demonstrate our support, we had a stand in the Designers Pavilion. We were in good company with design studios such as Dalziel + Pow, FITCH, Studio Tait and many more.
Incase you missed us…
We have recently rebranded CADA Design to highlight our innovative and effective design that spans all disciplines. We want to continue communicating through our stands design and layout.
An ambiguous array of postcards showcased on shelves and a CADA cart generated a lot of intrigue amongst the exhibitions audience. Audience interaction was key throughout the visual content and by entering our prize draw to win a meal for two! It was these fun, quirky elements that we felt help encapsulate what CADA is all about.
Jason Holloway (Founder of Universal Design Studio) spoke about the design of Ace Hotel, Shoreditch that opened in 2013. Expressing the importance of creating a building that engages with its audience through spatial design and lighting. For instance, how intimate cubby holes should coincide with bright open spaces to offer a dynamic catering to all needs.
On Wednesday Tim Greenhalgh (Chairman & Chief Creative Officer) from FITCH spoke about culture and the importance of adapting international designs to suit its key audience. This is important to CADA and highly relevant to the recent work we have been doing in Asia.
It was a fantastic 2 days and we are looking forward to next year already.