Here at CADA we’re currently helping a disruptive European fuel retailer to evolve their offering across their retail portfolio. Non-fuel is more important than ever before in forecourt retail, so if what you’re about to read sparks your interest and you’d like to arrange a 45 min slot to speak with us about transforming your retail offer to meet evolving customer expectations, get in touch.
Customer missions are changing as a direct result of the pandemic. There’s an increasing emphasis on service, convenience and improving the non-fuel offer in forecourt retail.
Covid has accelerated this pace of change, as in other sectors and introduced an element of reprioritisation.
Let’s look at six challenges facing forecourt retailers: