Founded in 1977 in New York City’s SoHo district, Dean & DeLuca is an upmarket food retailer selling speciality ingredients and premium prepared dishes as well as kitchen implements and homewares. Here we built on our long-term relationship with the business to create a store design for a national and international expansion plan.
Dean & DeLuca is strongly defined in consumers’ minds by the SoHo location of its original store. Our team knew that the design we created would need to embody the spirit and success of this first site.
We developed an entirely new concept under a ‘spirit of SoHo’ banner, drawing on intangible, atmospheric aspects of the first Broadway store. This concept was applied to a number of stores in key global territories including Los Angeles, Dubai, Doha, Bangkok, Seoul and further Manhattan sites.