To bring the spirit of the brand to life, we looked to highlight its social and environmental conscience by using untreated woods and natural fibre upholstery within the scheme. We co-opted ‘sacred geometry’ from nature to inform the brand design, giving it flair, longevity and authority in a new, emerging sub-sector of the restaurant industry. The design was applied on signage, collateral and gifting including a cookery book, hampers, grow at home kits and a clothing range.