Plant-based eating is now commonplace; not so in 2016 when we joined forces with entrepreneur Camilla Fayed to launch the Farmacy brand. An independent, plant-based restaurant intent on making healthy eating fun, Farmacy was a true pioneer. Our teams created the brand identity, interiors and brand collateral.
The Farmacy brand and restaurant have been very well received with a second New York site following the first in Notting Hill. Farmacy was a true trailblazer for the plant-based and healthy eating movement that has continued to gather pace and momentum in the four years since its launch.
To bring the spirit of the brand to life, we looked to highlight its social and environmental conscience by using untreated woods and natural fibre upholstery within the scheme. We co-opted ‘sacred geometry’ from nature to inform the brand design, giving it flair, longevity and authority in a new, emerging sub-sector of the restaurant industry. The design was applied on signage, collateral and gifting including a cookery book, hampers, grow at home kits and a clothing range.
