The space needed to be both practical and theatrical, offering a unique blend of contemporary authentic Japanese shopping experience, dining for 100 covers, dedicated Tea, Sake and Miso areas and entertainment. Our interior design put food at the heart of the project, creating a dynamic environment that answered these different customer needs while performing commercially and translating existing Japan Centre brand heritage into a physical space. Graphically, we evolved the branding and ensured consistency across all touchpoints including category and wayfinding signage.