We worked with London’s iconic Dorchester hotel to create a new coffee experience for its discerning guests.

Branding & Graphic Design, Interior Design, Packaging

The Dorchester can justifiably claim to be one of the world’s most iconic hotels, a place that defines its destination and offers an unparalleled level of care and refinement to its guests. Our team worked with the hotel to revitalise an existing ground floor space, creating a specialty coffee shop and retail environment.
At just 100 sq. ft., space was at an absolute premium. Every inch needed to be carefully considered in order to create the exceptional experience that defines the Dorchester brand. We built on the hotel’s unique heritage, its Hyde Park setting and Park Lane address to design a sophisticated space that feels both established and elegant.
Our interiors team chose a luxurious palette of materials and furnishings to differentiate the Parcafe – which sources its beans from independent London roastery Alchemy – from the myriad other coffee shops competing for custom in Mayfair. Our graphics team created the logo, brand identity and visual communication and the finished café featured in Design Week, DesignCurial and a number of digital platforms.

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