Quality food-on-the-go has become a key area of growth for the UK’s eating out market, with concepts emerging in transport hubs, shopping centres and busy high street locations where customers want the flexibility to eat well where they want and when they want.

“A wider variety of takeaway foods are available as consumers expect better quality food-on-the-go”, said Horizons director of services Paul Backman. “New specialists are emerging, such as outlets selling dishes with just one or two ingredients or Artisan versions of popular concepts.”

This Fast Food goes gourmet trend is evident with the rollout of brands such as Tramshed, MeatLiquor, Bunnychow and more recently Le Bab and Lucky Chip.

An increasing interest in Middle Eastern cusine has led restaurateurs to exploit this gap in the market and the gourmet Kebab is now on the menu. Le Bab is the latest Kebab focused restaurant to hit London and is fronted by Stephen Tozer and Ed Brunet (from Le Gavroche) and chef Manuel Canales Garces. The Le Bab team have created a menu that combines brilliant seasonal ingredients with wood-fired flavours of the Middle East. On the menu you can expect to find:

  • Roe Deer Shish with Damson and isot pepper jam, cavolo nero kimchi, artichoke crisps and game mayo
  • Free range chicken Shawarma with turban squash hummus, chicken crackling, winter pickles, Le Bab toum and biber
  • BBQ Paneer Kebab (v) with beetroot and coconut puree, crispy onions, rainbow chard stems and curry mayo

Like Le Bab, many of the new fast food concepts are fronted by well-known chefs looking to create good, clean food – fast. “It comes down to the simple idea of guests wanting access to high-quality food at a great price,” insists Randy Garutti, chief executive officer at Shake Shack. “Talented chefs are seeing this and acting on it. They’re bringing their sought-after expertise and culinary craft to the table in new and creative ways.”

Personally, we’re excited by the gourmet fast-food movement and have created fun and innovative restaurants for the likes of Bunnychow, Itsu, Potbelly and Inferno Pizza. Whether through emerging cuisines, street food, pop-ups or traditional restaurants, the fast-food movement offers exciting opportunities of taste, experience and design. We look forward to seeing what happens next!

Ruth | Marketing

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