Aldi has long been winning awards for quality, innovation and disrupting the UK grocery market. Tight focus and an ambitious growth strategy has delivered over 7% of total market share in the UK. Aldi asked CADA to produce a new store concept to be rolled out for their “Project Fresh” transformation programme. This included a period of concept creation, prototyping, and then design development, prior to moving into the current rollout and delivery programme.
Each store has its own specific, localised requirements, and also have to balance Aldi’s core messages of provenance and value. Each week, multiple stores are opened or transformed, so pace and accuracy are essential requirements in delivering the necessary graphics and implementation plans.
According to Aldi UK, CADA’s design concept is delivering the quickest payback after implementation in comparison to Aldi’s other international design concepts.
To date the CADA team have designed the interior concept, signage and wayfinding for over 300 stores across the UK, with 300 more to go. The CADA team have developed a close and collaborative way of working with Aldi which has resulted in improved agility, enabling unmatched prototyping capability.
This has enabled the team to deliver high quality work at pace, meeting the client’s demanding expectations. According to Aldi UK, CADA’s design concept is delivering the quickest payback after implementation in comparison to Aldi’s other international design concepts.
CADA’s work with Aldi has been awarded the FAB 2019 award for Retail Store Environment in the Business Effectiveness category.