We have created an innovative retail concept for Prezzybox – the online-first retailer with a focus on gifting – at Roadchef.
Prezzybox is now open at Strensham Services in Worcestershire. Prezzybox started life as an online giftshop. Following an opportunity to open a physical store, the business has teamed up with service station operator Roadchef and invited the CADA team to create their new concept.
The store has a small footprint within which it offers an impressive array of great gifting opportunities to the travelling public. We used a bright, vibrant colour pallet to make the space come alive, attract new customers, and generate excitement. We applied the existing brand principles to ensure consistency across online and offline channels.
We’re delighted with Prezzybox and wish the brand a great deal of success in its future endeavours.