We have created an innovative retail concept for Prezzybox – the online-first retailer with a focus on gifting – at Roadchef.
Prezzybox is now open at Strensham Services in Worcestershire. Prezzybox started life as an online giftshop. Following an opportunity to open a physical store, the business has teamed up with service station operator Roadchef and invited the CADA team to create their new concept.
The store has a small footprint within which it offers an impressive array of great gifting opportunities to the travelling public. We used a bright, vibrant colour pallet to make the space come alive, attract new customers, and generate excitement. We applied the existing brand principles to ensure consistency across online and offline channels.