We overcame a number of challenges to bring K&R to market. The main one was the scope of the project: creating a new, unique concept from scratch. The project was also privately funded. This meant we had to comply with the founder’s vision. A final challenge was in complying with the strict codes set out by Westfield, the landlord.
Our team worked collaboratively to create the new brand identity and interior design. This included initial strategic workshops to determine the name, brand values and messaging. The graphic design team worked to produce a suite of visual brand elements including the logo.