Our team partnered with Japanese-Korean conglomerate Lotte to redesign and upgrade its 140,000-sq. ft. Lotte Food Avenue food hall in Seoul

Interior Design, Concept creation

The Lotte department store in Jamsil, Seoul opened in 1988, the year that the city hosted the Olympic Games. Lotte asked our team to transform the 140,000-sq. ft. basement food hall into a modern, dynamic and future-proof retail space. Our work has been so successful that it has generated 40% additional revenue like-for-like.

Our work needed to push creative boundaries while respecting Lotte’s brand heritage and boost profits; we were mindful that the store had remained unchanged since it first opened more than 20 years ago.

We developed a ‘Lotte Food Avenue’ concept to help Korean food lovers to explore different culinary worlds.

Lotte Food Avenue fonts

Our design showcased three distinct culinary zones, creating clean, contemporary branding and a crisp wayfinding system to enable customers to navigate the new space with ease. 

Lotte food avenue bag
Lotte environmental graphics
Lotte Food Hall

We combined traditional retail with exciting new food concepts and demonstration areas to introduce a dynamic atmosphere and sense of theatre.

“The design is both refreshing and contemporary and is successfully driving sales (40% LFL uplift). A commercially successful rebrand and transformation.”

– The Lotte instore and design teams

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