Aldi Shop&Go is the new check-out free supermarket developed by Aldi with the support of CADA Design and award-winning ad agency McCann.
Customers can complete their shop without ever having to wait in a queue or pay at a till. The ‘just go’ technology which uses the Aldi Shop&Go app creates a seamless customer journey. Using the hi-tech cameras tracking customers as they choose items and then billing them as they leave.
With the support of a dedicated team at CADA Design; Aldi were able to develop the customer journey, branding, logo, and brand messaging. This was completed all the while ensuring that the credibility, stability, and reputation of the Aldi brand we all love was still intact.
The project that began in 2020 has seen a lot of hard work and finesse come to fruition in January 2022. Aldi Shop&Go is a future-facing concept using the latest in retail tech and in line with global trends.
