We deployed cheeky bronze squirrels – ‘Fortnum follies’ as they are affectionately known – to tell each product range’s stories. The squirrels, infamous for stealing cocoa beans when they are laid out in the sun to dry, sit on the back counter with a collection of truffles taken from the range on show. Aroma jars, daily tastings, hot chocolate on tap and the live chocolatier station work with the ‘follies’ to conjure a playful, sensory and immersive retail environment.