Our team created an evolution of the existing city store concept, working within Aldi’s brand guidelines and using the smaller footprint of the Balham store as our test bed. The ‘Aldi Local’, the first of its kind, is 6,000 sq. ft., half the size of a regular Aldi and stocks a reduced product range with a focus on more grab and go items. We enhanced these offerings with clean, bold graphics and additional signage.